Broken Spoke Vineyard & Winery
Our client shared a wonderful back story with us – the inspiration for their name was inspired by a wheel in their tasting room which was used to hold up grapes in their grandfather’s vineyard in the Netherlands. To further this sentimental heritage we created the “broken spoke” wheel logo and a byline “Take a break….Start a Conversation” to mirror the family’s love of wordplay.
Highlights
Storytelling Illustrations
Each wine label deign for Broken Spoke Vineyard & Winery is designated a color, a “broken spoke” name, farm animal mascot(s) and conversation line. Example right: a farm peacock boasts Broken Spoke’s Wordplay White Wine with the wordplay line “Empty Bottles? That’s a party Fowl!”.
Storytelling Photography
Every animal on the farm who becomes a wine label
storyteller also gets a photo session! Shown right
Chit Chat Chardonnay starring an egocentric sheep.
storyteller also gets a photo session! Shown right
Chit Chat Chardonnay starring an egocentric sheep.
Brand Icon Wheel
The wheel is not only part of the custom logo design and wine label design it also serves as a graphic tasting wheel for underscoring the client’s wine profiles.
