About a year and a half ago I began working with the owners of Bohemia Overlook Farm to create branding for their winery and vineyard, Blue Elk Vineyard. Obviously a logo would revolve around some expression of an elk but the property had a further story to be told concerning a pivotal chapter in the American Revolutionary War tactics. So the question became how to marry two stories that of the Elk and that of a revolutionary heritage to underscore the appeal of a rustic duel riverside property on Maryland’s Eastern Shore.
So the solution became one of creating two-fold branding; with a logo visually expressive of a blue elk, establishing a series of wines with elk related names and information on this incredible species. With a byline “Revolutionary Roots” and heritage seal to underscore the ties to historic happenings.