| Studio Phone 12 pm - 2 pm 410.348.2120

An Elk’s Story

  • Loblolly Branding Design
  • Loblolly Packaging Design
  • Loblolly Packaging Design
  • Loblolly Packaging Design
Project:
Blue Elk Vineyard Branding and Packaging Design
Client:
Blue Elk Properties
Project Expressions:
Product Differentiation, Monogram Design, Tasting Room Wine Profiles
Expertise:
TTB Compliance and Monitoring, Decorative Die design

Two years ago I began working with the owners of Bohemia Overlook Farm to create branding for their winery and vineyard, Blue Elk Vineyard. Obviously a logo would revolve around some expression of an elk but the property had a further story to be told concerning a pivotal chapter in the American Revolutionary War tactics. So the question became how to marry two stories that of the Elk and that of a revolutionary heritage to underscore the appeal of a rustic duel riverside property on Maryland’s Eastern Shore.

The design solution was to create a two-fold branding; with a logo visually expressive of a blue elk, establishing a series of wines with elk related names and information on this incredible species. With a byline “Revolutionary Roots” and heritage seal to underscore the ties to historic happenings.

 

| Studio Phone 12 pm - 2 pm 410.348.2120