Blue Elk Vineyard Branding and Packaging Design
Blue Elk Properties
Product Differentiation, Monogram Design, Tasting Room Wine Profiles
TTB Compliance and Monitoring, Decorative Die design
Two years ago I began working with the owners of Bohemia Overlook Farm to create branding for their winery and vineyard, Blue Elk Vineyard. Obviously a logo would revolve around some expression of an elk but the property had a further story to be told concerning a pivotal chapter in the American Revolutionary War tactics. So the question became how to marry two stories that of the Elk and that of a revolutionary heritage to underscore the appeal of a rustic duel riverside property on Maryland’s Eastern Shore.
The design solution was to create a two-fold branding; with a logo visually expressive of a blue elk, establishing a series of wines with elk related names and information on this incredible species. With a byline “Revolutionary Roots” and heritage seal to underscore the ties to historic happenings.